A Message to Retailers: It?s Time to Get Crafty

It seems everyone in the industry is talking about how independent retailers can survive in the age of Amazon. We love Brad Rosen?s article ?Did Amazon Just Kill Liquor Retail As We know It?? for that reason. The Amazon acquisition of Whole Foods is scaring a lot of industry people–and rightly so. One of the […]

How to Work the Market: A Quick Makers Guide to Selling

Working the market. Everyone talks about it but how do you really work a market? Who do you target and how much time should you spend selling? As I mentioned in my last blog post on brokers and selling with any distributor, you have to work the market. It?s part of owning your own brand. […]

Sales Strategies: Sell it yourself, hire a broker or hire a sales team

You?re on LibDib. You?ve posted your products. You?ve created a nice-looking page. You?ve figured out a competitive retail price. What?s next? Selling. Ugh you say. We hear you and that?s why we want to put in our two-cents about selling. Many Makers assume that once you get a distributor, they do all of the market […]

OND…..Act Now!

OND: October, November, December. The three-month period when distributors do not allow new brands, work-withs, price changes, new product introductions, or pretty much anything supplier related. OND is when 40% of the booze in this country is purchased. If you are a distributor sales rep, its heads down and sell, sell, sell. In the old […]

LibDib: Our first 100 days….and counting

Wow, it?s been a while since my last blog post! Things have really been crazy in LibDib land (good crazy!) I was in New York twice in June as we officially opened sales there on June 1. While in New York, I met our ?on the street? platform ambassador, spoke at a couple of conferences, […]

The Three Tier System Can (And Will) Work for Everyone

Every day I talk to around three to four Makers about LibDib. Makers who have products on the platform, some who just signed up and others who are exploring their options. I love telling them my long term vision for LibDib and I always share a couple of stories about how LibDib came to be. […]

The Little Things About Logistics

A lot of LibDib Makers have been asking questions about packaging and shipping. It?s really interesting coming from the wine side of things. Wineries have been shipping Direct to Consumer for a number of years now (thanks to great organizations like Free the Grapes and The Coalition for Free Trade). They know where to get […]