Feet on the Street and Selling

Your products are on the LibDib platform. Congrats! You now have wholesale distribution and your products are searchable and presented beautifully to buyers all over the state. However, just because they are there it doesn?t mean the stuff will sell itself….
A Little Story….

I was thinking this morning about LibDib and why I decided to go on this path of the high-tech start-up, two-sided marketplace, never sleep well again, journey. I was comfortable in my previous job at the family winery. Working hard, but not too crazy. And I enjoyed it. But I was frustrated. Year after year, […]
What I have to say about Pricing, which is a lot, but bear with me

Many Makers have been asking us here at LibDib about pricing. They want to know how best to price their products and then submit an offering to restaurants, bars and retailers. My nearly 20 years of experience has given me a little bit of knowledge about what buyers expect when it comes to pricing in […]
Margin, Margin, Margin

Distribution, done differently. That is our motto. And it resonates true in everything that we do. The LibDib model is different than the traditional wholesaler model in a number of ways. Most importantly, our margin is between 15%-20% vs. 30% (or more) that other distributors make on their resales. Here is a little more detail […]
Distribution 101
In 1999 I was a young pup and my parents gave me the opportunity to work in sales and marketing at their growing wine company. At the time, I didn?t know much about wine or how distribution worked but I decided: ?fake it till you make it Cheryl.?
Liberation Distribution (LibDib) Launches the First Web-Based Three-Tier Alcohol Distribution Platform
New distributor uses technology to open alcohol distribution to any winery, brewery or distillery, while giving restaurants, bars and retailers access to a larger variety of boutique craft libations
LibDib Launches First Web-Based Three-Tier Alcohol Distribution Platform
Today, a new path to distribution is available to beverage alcohol suppliers with the unveiling of Liberation DistributionTM (LibDibTM), the first alcohol distributor and technology company to offer a three-tier compliant web-based platform. With LibDib, any maker of specialty wine, craft spirits and micro brews can easily set up distribution.
Distribution disruptor? Web-based platform wants to give craft brewers third-tier freedom
Craft Brewing Business talks about how we give craft brewers third-tier freedom in their March 2017 Article. Read more: Distribution disruptor? Web-based platform wants to give craft brewers third-tier freedom
Liberation Distribution launches new platform
For the first time, ?any maker of speciality wine, craft spirits and micro brews can easily set up distribution?, the company says. American alcohol distribution has not changed since the three-tier system was introduced in 1933 following the repeal of Prohibition.
New Distribution Model for Small Producers Takes Flight
With all the consolidation going on among distributors and producers of alcoholic beverages, it?s become increasingly difficult for small producers to get their product on retail shelves and restaurant lists. But that era?s about to come to an end.