Alcoholic beverage distribution for businesses of all shapes and sizes.

Liberation Distribution (LibDib) was founded in June, 2016 in San Jose, California. We are a wholesale distributor of alcoholic beverages enabled through a web and mobile platform.

The Team

Cheryl Murphy

is LibDib’s founder, CEO and resident wine geek. She spent the last 20 years managing sales and marketing for her family’s Northern Central Coast winery Recently, Cheryl came to the realization that the beverage industry needs efficient distribution options for craft distilleries, micro-breweries and family-owned wineries to be successful on their own terms. Favorite Drinking Apparatus: Red Solo Cup. Why? The Red Solo represents outside, on the go and fun.

Richard Brashears

is LibDib’s CTO. Rich spent over 20 years developing complex software for use in design of consumer electronics, computers, gaming and automotive electronics. He met Cheryl while building and designing the consumer mobile application Wine with Friends. He is excited to find more ways to do business together via the LibDib platform. Favorite Drinking Apparatus: Moscow Mule Copper Mug. Why? Hard to tip over. Impossible to break.

David Cross

is LibDib's Chief Code Magician (i.e. Engineer) in the House of LibDib. He has 20+ years experience doing pretty much anything and everything in software; most recently he has focused on mobile, cloud and Big Data stuff. David architects, designs and develops everything from the back-end to the front-end, from the infrastructure to the GUI. That's pretty much what a wizard has to do. Favorite Drinking Apparatus: A martini glass. Why? Fancy and sophisticated. Just like me.

Robert Brashears

is an Engineer at LibDib. Robert is also in the running to be the house wine geek, a title which is slowly slipping away from Cheryl. He has 20+ years experience in Electronic Design Automation. He is uber smart and works with high-level design language modeling, data modeling and predictive analytics. Robert has extensive direct experience working with global customers. Favorite Drinking Apparatus: A big red wine glass. Why? I like wine.

Tanya Reisbeck

is LibDib's Director of Maker Experience. She ensures that Makers are familiar with the LibDib model especially when it comes to the quality and breadth of content, responsiveness to inquiries and orders, and fulfillment techniques. She worked 7 years as a Speech Pathologist while bartending in both California and New York. She holds a Master of Science from the University of Buffalo. Favorite Drinking Apparatus: A shot glass. Why? It's small, yet mighty.

Jeff Markham

is the Primo Bit Twiddler Extraordinaire. His well deserved title is based on 27 years designing and developing complex algorithms, high performance user interfaces, and SAAS-like frameworks. More importantly, Jeff is Logan Baptista's Grandfather. He would like to play with Logan instead of working. Favorite Drinking Apparatus: An antique goblet. Why? It reminds me of one my grandmother had.

Sabra Rossman

is the Remote Software Wizard, based in LibDib, Seattle. She spent the last 20 years in Electronic Design Automation working for Cadence and Intel, specializing in database design and implementation, infrastructure and geometry algorithms. Her father spent his career at a beverage wholesaler, so she feels very connected to the task at hand.

Helene Venegas

is LibDib's Reseller Experience Manager where her quick wit and enjoyment of a personal connection are a perfect combination. She previously managed a successful internet business after working for Traveling Vineyard as a wine guide for 2 years. And prior to that, Helene sold electronic prototypes at AARK. She has a Bachelor of Science in Management from Towson University where she played Lacrosse. Drinking Apparatus: A full wine glass. Why? Because it's not empty!

Joe Cirone

curates content and strategically connects Makers with Resellers- always with a clever angle. He trained as a Chef under David Kinch, David Burke and Stephan Pyles. He has opened and operated Hotels, Bars and Restaurants in all over the U.S, often serving as Executive Chef, General Manager, or Bar Manager. Joe has a Culinary Arts degree from Peter Kump's Culinary Academy in NYC and a Bachelor of Arts from Santa Clara University.His choice? A silver cup. And they're off!

Matt Markham

is LIbDib's software validation and mobile development engineer. Favorite Drinking Apparatus?
His choice is a chilled pilsner glass. Why? A cold beverage after hockey is the best.

Goody Riley

is LibDib's Digital Marketing specialist. She has about 20+ years experience with web based service/ecommerce companies in California and New York. She has an degree in Advertising from San Jose State University and still loves the art of it all. She is rarely caught without her red pen for marking up new, crazy projects.
Drinking Apparatus: A rocks glass Why?
Because clear spirits and ice go so perfectly together.

Jennifer Hoang

is on our Maker Experience team ensuring the products and stories look great. Drinking Apparatus: A shot glass. Why? It's cute and gets the job done.

Veronica Iacocca

is LibDib's order and office administrator. Previously she worked in a less fun industry and loves making a difference for our Makers and Resellers everyday. Her choice is a rocks glass because she rocks!