Customer Success Is Found Here

Hinterhaus Distillery's Strategic Distribution Breakthrough as a LibDib Gold Member

LibDib Maker: Hinterhaus Distillery

Location: Arnold, CA

LibDib Markets: California

LibDib Brand Page: LibDib.com/brands/hinterhaus

Run by the entrepreneurial couple Nate and Bonnie Randall, Hinterhaus prides itself on crafting high-quality spirits sourced from local ingredients and aged in locally sourced casks. The distillery faced initial sales limitations within their tasting room, prompting the Randalls to scale operations through external distribution. However, they quickly discovered that traditional distribution channels were not suited for their boutique operation. That’s when they went for LibDib Gold.

Startup RTD Wine Brand Secures National Distribution & Key On-Premise Placements by Leveraging RNDC and LibDib

LibDib Maker: Graham + Fisk’s

Location: Cleveland, OH

LibDib Markets: California, New York, Florida, Illinois, Wisconsin, and LibDib@RNDC Indiana. 

LibDib Brand Page: LibDib.com/brands/grahamfiskswineinacan

Graham + Fisk’s was started by two friends who met at summer camp 25 years ago. In 2015, they canned their first wine brand, and then followed that up in 2020 with the launch of Graham + Fisk’s, with the idea of slightly smaller, super crushable cans filled with award-winning wines.

Three years later, Graham + Fisk’s has secured national distribution that includes key placements with national on-premise retailers. How did this start-up brand find major success? The founders say it has to do with distribution.

How a Small Hawaiian Rum Distillery Leveraged LibDib Gold to Secure a Partnership with a National Retailer

LibDib Maker: Kō Hana Distillers

Location: Oahu, HI

LibDib Markets: California, Florida, New York

LibDib Brand Page: LibDib.com/brands/kohanadistillers

Kō Hana Distillers, home of Kō Hana Hawaiian Agricole Rum, is based on the west side of Oahu, Hawaii. The farm to bottle distillery meticulously crafts rum from heirloom sugarcanes that it grows. Kō Hana cultivates 34 varietals of Hawaiian heirloom sugar cane that are pressed to juice and then distilled to perfection. It is one of the world’s finest pure cane rums. Always emphasizing quality, Kō Hana has grown in popularity and availability. The management team is now focusing on expanding its distribution network across the US mainland and internationally, and have found LibDib to be a great option in the California market.

How a Start-Up Distillery Secured a Deal with a Large Chain Store and Graduated from LibDib to RNDC

LibDib Maker: MICO Tequila

Location: Los Angeles, California

LibDib Markets: Texas

LibDib Brand Page: LibDib.com/brand/micotequila1

MICO Tequila is a craft line that was launched in 2019 by Subir Singh and his father, Ajendra Singh. Ajendra was a former Patron executive who really knew artisan tequila and how to navigate the supply chain. 

In the beginning, MICO approached several large distributors. They had conversations with a few, including LibDib’s partner RNDC. RNDC told the MICO team that in order to secure distribution they would need a proven track record (i.e. sales) and introduced MICO to LibDib.

Recently MICO graduated to distribution with RNDC. 

“The MICO graduation story is the epitome of our LibDib mission,” said Cheryl Durzy, Founder and CEO of LibDib. “It’s the reason we chose RNDC as our key partner. Every brand deserves a chance to enter the market and prove themselves.”

A Colorado Distillery Stops Self-Dibbing, Starts LibDibbing and Grows Into a National Brand

LibDib Maker: Distillery 291

Location: Colorado Springs, Colorado

LibDib Markets: All of them!

LibDib Brand Page: libdib.com/brands/291coloradowhiskey

Distillery 291 is an award-winning, small-batch whiskey distillery nestled in the foothills of the Rocky Mountains. Located in Colorado Springs, Colorado, the distillery sits in the shadow of Pikes Peak where CEO and founding distiller, Michael Myers, a former New York City fashion and beauty photographer, took his love of whiskey and his passion for the old west, and started a distillery. In doing so he aimed to replicate the taste, smell and folklore of that time, through a one-of-a-kind, bold and beautiful Colorado Whiskey.

In 2011, Myers pulled his first whiskey off the still and began self-distributing his product in Colorado. With a reputation for award-winning whiskey, he and his small team incrementally built their distinctive brand by working the local market and building relationships with Colorado buyers. They grew their business and expanded throughout the state. They hired a sales team and expanded to other states, like California.

“We find passionate people who are dedicated to the brand and want to share our story. LibDib lets us do just that. Our reps build relationships with buyers, easily send order requests to LibDib, then use the LibDib platform to stay in communication with accounts. From the beginning, LibDib enabled a really easy transition for our team and our accounts.”

How an Emerging Craft Spirits Company Found Huge Success on LibDib

LibDib Maker: Phenomenal Spirits

Location: California

LibDib Markets: California, New York, Illinois

LibDib Brand Pages:  Libdib.com/brand/ronizalco // Libdib.com/brand/ry3whiskey

In March 2020 the world launched into a global pandemic. That same month, emerging craft spirits company, Phenomenal Spirits, entered the U.S. market with their small-production Ron Izalco Rum and RY3 Whiskey.

Over the past 15 months the spirits brand has found huge success, expanding distribution to 15 states and selling barrel after barrel of their small-batch products.

What’s been one key to their success? Working with LibDib.

“LibDib can move at a rapid pace,” says Phenomenal Spirits founder Karthik Sudhir. “I’m here to tell craft brands that there’s a way to secure distribution with a limited budget and test out your brand positioning, pricing strategy, and marketing campaigns, as well as fine tune your strategy before pitching your brand to the big five distribution companies. LibDib gave us a platform and within a couple of weeks we launched in California.”

Distiller Finds Major Success Through LibDib’s Club & Online Retail Relationships

LibDib Maker: Penelope Bourbon

Location: New Jersey

LibDib Markets: California, Colorado, Florida, Illinois

LibDib Brand Page: Libdib.com/brands/penelopebourbon

LibDib’s Club program was created to help Makers gain access to programs where Buyers purchase in bulk and ship to consumers. This can be great marketing for new products.

An example is Penelope Bourbon, a New Jersey based start-up distillery that launched in March 2019 and was started by Mike and Kerry Paladini, and Mike’s close friend and childhood next door neighbor, Danny Polise. Mike and Danny grew up in Basking Ridge, New Jersey, and the two bourbon lovers began creating a product that everyone could enjoy and love.

“A careful combination of whiskey clubs and retail relationships has given us an incredible path to national distribution without being nationally distributed,” says Mike Paladini. “Our partnership with LibDib has allowed us to build amazing relationships with key online players. We have been able to capitalize on these partnerships to grow our small brand into something much larger.”

How a Small Napa Winery Found Distribution Success

LibDib Maker: Hersly Wines

Location: Napa, CA

LibDib Markets: California, New York

LibDib Brand Page: Libdib.com/brands/herslywines

Given increased distributor challenges, in mid-2018 Hersly needed to look at other options to continue visibility and grow their brand in current and new markets.

In August 2018 they were introduced to LibDib by a current customer account and signed up online for wholesale distribution in New York. Sixty days later, a high-end steakhouse received their first case through LibDib. Immediately, they loved the control they had over their brand with the LibDib platform. The Herslys appreciated that they could continue to own their direct relationships with accounts and that they could further build their account list utilizing LibDib as the distributor.

“We literally would not have the business we have today without LibDib. We possibly could have gone out of business, but definitely would not have been able to grow. Distribution is our lifeline to new customers and LibDib has been our saving grace.”

-Adam & Stacy Hersley, Hersly Wines, Napa

A Start-Up Distillery Uses Distribution to Drive Growth

Distillery: Dented Brick Distillery

Location: Salt Lake City, Utah

Production: 15,000 cases annually

LibDib Markets: California, Colorado, Florida

LibDib Brand Page: Libdib.com/brands/dentedbrickdistillery

Dented Brick is a small distillery focused on growth. They have doubled their production year after year and continue to grow at an incredibly rapid pace, with plans to get from 15,000 annual cases to 70,000 in the near future.

Distribution is Dented Brick’s second most important priority after raising capital.
Big distributors wouldn’t talk to them. When they finally started to secure distributors they were billed for work that wasn’t being done.

“LibDib is a totally different platform and they offer distribution access in a very good way. LibDib can really shake up this industry, especially as more consumers seek true craft brands.” said Marc. “It’s an easy buying process for accounts. They can just go and buy online. That immediate access is a game changer.”

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