Working with Chains via LibDib
Start-up life is such an interesting animal. Literally, every day is different. Expectations and future plans can change quickly. In California, the LibDib model now includes some chain business.? This is a big change from my initial business plan. By chains I mean retail buyers that have multiple outlets?.at least 10 or more individual stores. […]
Beyond the Taproom: Is This the Bridge Between a Small Start-Up and Full-Scale Distribution?
?Earlier this month, beer industry consultant Bump Williams shared during the Brewers Association Power Hour that “access to market for craft brewers, as difficult as it is, it’s going to get a lot harder in 2018,” Bump said. “Just getting an appointment to see a distributor is going to be more challenging.” ? ? […]
Be Successful With LibDib
Every day at least three new Makers sign up on LibDib. Not all of them ?go live? right away (due to compliance, waiting for other markets, or just poking around) but most have the same question: Tell me how to be successful using LibDib. LibDib is a different way of looking at distribution. Sometimes it?s […]
Feet on the Street and Selling
Your products are on the LibDib platform. Congrats! You now have wholesale distribution and your products are searchable and presented beautifully to buyers all over the state. However, just because they are there it doesn?t mean the stuff will sell itself….
A Little Story….
I was thinking this morning about LibDib and why I decided to go on this path of the high-tech start-up, two-sided marketplace, never sleep well again, journey. I was comfortable in my previous job at the family winery. Working hard, but not too crazy. And I enjoyed it. But I was frustrated. Year after year, […]
Distribution 101
In 1999 I was a young pup and my parents gave me the opportunity to work in sales and marketing at their growing wine company. At the time, I didn?t know much about wine or how distribution worked but I decided: ?fake it till you make it Cheryl.?
Hello. Is it me you are looking for?
If you?ve dealt with distributors your first reaction to this first blog post might be to run like the wind. But I?m here to tell you that you if you are small to mid-sized businesses with alcoholic beverage distribution woes, you might want to hear what I have to say. Because a year ago I was you.