Cheryl is LibDib’s founder, CEO and resident wine geek. She spent 20 years managing sales and marketing for her family’s Northern Central Coast winery. Cheryl came to the realization that the beverage industry needs efficient distribution options for craft distilleries and family-owned wineries to be successful on their own terms. Hence, LibDib was born! Favorite Drinking Apparatus: Red Solo Cup. Why? The Red Solo represents outside, on the go and fun.