I am LIVE on LibDib. Now What???

September 4, 2018

Congrats! You are live!  You have spent time making a page full of great content and telling your winery/distillery story. Pictures, video, awards, sell sheets, Read More

My So Called CEO Life

August 16, 2018

Life of the startup CEO. What is it all about? Before I started LibDib I thought I had an idea but now…..I realize so many Read More

Working with Chains via LibDib

July 19, 2018

Start-up life is such an interesting animal. Literally, every day is different. Expectations and future plans can change quickly. In California, the LibDib model now Read More

The Hidden Costs of Distribution

May 24, 2018

I spent the last 20 years of my career (I know, I seem so young…HA) setting up and maintaining a distribution network for my family’s Read More

Wine, Women and Wholesale: My thoughts on WSWA

May 17, 2018

I returned from Vegas almost two weeks ago (I had a trip to Florida and New York in between….ah, the start-up world) and I am Read More

It’s Vegas Baby! WSWA Convention is next week….

April 24, 2018

LibDib is heading to Las Vegas next week and is exhibiting at the WSWA conference  (Octavius Ballroom, Booth #528). I had the opportunity to attend Read More

More, More MORE!

April 12, 2018

When it comes to sales, the more information a Maker provides on the LibDib platform, the better. In my opinion, a Maker can never have Read More

Happy Birthday to LibDib!

March 22, 2018

The launch of LibDib was exactly one year ago today. What a year it has been! I am SO proud of what we have accomplished Read More

Why Treasury Wine Estates’ Distribution Overhaul Matters to Everyone

March 7, 2018

A couple weeks ago I gave a webinar on distribution to members of the American Craft Spirits Association. This group of truly craft producers shined Read More

Be Successful With LibDib

February 27, 2018

Every day at least three new Makers sign up on LibDib. Not all of them “go live” right away (due to compliance, waiting for other Read More

Bad Ass Female Makers

February 8, 2018

My absolute favorite part of this job is spending time with our Makers. I love listening to their stories, learning about innovations and thinking/brainstorming about Read More

Samples Means Selling
Now on LibDib: Reseller Sample Request

February 1, 2018

Samples. Yet another touchpoint for Makers to create their network of buyers. In this crazy world of beverage sales, any and all communications with a Read More

Things I Learned in Florida

January 19, 2018

I was invited to speak at the Beer Industry Summit this past Monday where I was a panel participant on an e-commerce panel. I also Read More

Blue Finger

January 8, 2018

If you are a craft distiller, please join me for the rescheduled American Craft Spirits Association webinar, now on January 31 at 3:00 pm EST. Read More

Geeking Out: A Look At 2017 Trends From The New Distributor On The Block

December 13, 2017

My first year as a licensed distributor is coming to an end. Building a start-up has taken most of my time and I am usually Read More

How Retailers Benefit When Distribution Is Done Differently.

December 1, 2017

Over the Thanksgiving weekend, I received an email from a key buyer asking me to outline the benefits of LibDib to retailers such as himself. Read More

Evolution is the Answer

November 10, 2017

The three-tier system. Those few words bring up a lot of emotion in the beverage industry. Repeal. Reform. Alternatives. I get it. Twenty years ago, Read More

Amazon, Whole Foods, Online Wine Sales, and What I Think it Means

October 27, 2017

I have received a ton of emails this week based on the news about Amazon shutting down its online wine sales. Some people (mostly not Read More

A Sad Week: Fires in Wine Country

October 17, 2017

Last week was a hard week. A terrible week really. It’s truly heartbreaking to see the fires unfold in the North Bay. Our thoughts are Read More

LibDib Goes to D.C.: My Foray Into Politics and Other Stuff

September 27, 2017

I am exhilarated after two trips to the East Coast over the past 14 days.  Week one, I visited NY and D.C. for two amazing Read More

A Glimpse Into The Future of Women in Our Industry

September 21, 2017

I had the fortunate opportunity to attend two great events in New York and Washington, D.C. last week. Interestingly enough, they were both centered around Read More

Running a Small Business: What I’ve Learned About Priorities

September 13, 2017

I’m a small business owner for the first time in my life and I must say, over the past year I’ve learned a lot. I Read More

A Message to Retailers: It’s Time to Get Crafty

September 6, 2017

It seems everyone in the industry is talking about how independent retailers can survive in the age of Amazon. We love Brad Rosen’s article “Did Read More

Promoting for Makers: It’s Hard To Do Marketing When It’s Your Own Business

August 29, 2017

Like you, I’m a small business owner and like you, I struggle getting everything done each day. There’s just not enough time! And that’s why Read More

How to Work the Market: A Quick Makers Guide to Selling

August 23, 2017

Working the market. Everyone talks about it but how do you really work a market? Who do you target and how much time should you Read More

Sales Strategies: Sell it yourself, hire a broker or hire a sales team

August 18, 2017

You’re on LibDib. You’ve posted your products. You’ve created a nice-looking page. You’ve figured out a competitive retail price. What’s next? Selling. Ugh you say. Read More

Sales Strategies: Sell it yourself, hire a broker or hire a sales team

August 18, 2017

You’re on LibDib. You’ve posted your products. You’ve created a nice-looking page. You’ve figured out a competitive retail price. What’s next? Selling. Ugh you say. Read More

OND…..Act Now!

August 8, 2017

OND: October, November, December. The three-month period when distributors do not allow new brands, work-withs, price changes, new product introductions, or pretty much anything supplier Read More

LibDib: Our first 100 days….and counting

July 31, 2017

Wow, it’s been a while since my last blog post! Things have really been crazy in LibDib land (good crazy!) I was in New York Read More

The Three Tier System Can (And Will) Work for Everyone

June 14, 2017

Every day I talk to around three to four Makers about LibDib. Makers who have products on the platform, some who just signed up and Read More

The Little Things About Logistics

May 31, 2017

A lot of LibDib Makers have been asking questions about packaging and shipping. It’s really interesting coming from the wine side of things. Wineries have Read More

Feet on the Street and Selling

May 11, 2017

Your products are on the LibDib platform. Congrats! You now have wholesale distribution and your products are searchable and presented beautifully to buyers all over the state. However, just because they are there it doesn’t mean the stuff will sell itself….

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A Little Story….

May 2, 2017

I was thinking this morning about LibDib and why I decided to go on this path of the high-tech start-up, two-sided marketplace, never sleep well Read More

What I have to say about Pricing, which is a lot, but bear with me

April 26, 2017

Many Makers have been asking us here at LibDib about pricing. They want to know how best to price their products and then submit an Read More

Margin, Margin, Margin

April 14, 2017

Distribution, done differently. That is our motto. And it resonates true in everything that we do. The LibDib model is different than the traditional wholesaler Read More

The Adult Beverage Version of the Berlin Wall has Fallen

April 5, 2017

Today, Phase II of Liberation Distribution launched. This is the second phase for reunited brands and retailers. This is the phase where orphaned brands can now find their homes on shelves without having to scale the wall or mire in the that middle area known as the “death strip” That area where you are with a distributor you don’t like or doesn’t sell you as a priority. That is really a slow, painful march towards out of business.

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Distribution 101

March 31, 2017

In 1999 I was a young pup and my parents gave me the opportunity to work in sales and marketing at their growing wine company. At the time, I didn’t know much about wine or how distribution worked but I decided: “fake it till you make it Cheryl.”

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LibDib is Yours as Much as It’s Ours

March 24, 2017

One of the main reasons I left my job at a big company to join LibDib was Cheryl Durzy’s (our CEO) vision. It was perfect to me. From a business model perspective, it was really well thought out. As a technologist, this business model made sense.

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Hello. Is it me you are looking for?

March 20, 2017

If you’ve dealt with distributors your first reaction to this first blog post might be to run like the wind. But I’m here to tell you that you if you are small to mid-sized businesses with alcoholic beverage distribution woes, you might want to hear what I have to say. Because a year ago I was you.

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New Web-Based Distribution Portal

March 11, 2017

Liberation Distribution, or LibDib, is a three-tier compliant web-based platform designed to link retailers and on-premise accounts with wine, beer and spirits producers.

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