A couple weeks ago I gave a webinar on distribution to members of the American Craft Spirits Association. This group of truly craft producers shined … Read More
Samples. Yet another touchpoint for Makers to create their network of buyers. In this crazy world of beverage sales, any and all communications with a … Read More
My first year as a licensed distributor is coming to an end. Building a start-up has taken most of my time and I am usually … Read More
Over the Thanksgiving weekend, I received an email from a key buyer asking me to outline the benefits of LibDib to retailers such as himself. … Read More
I have received a ton of emails this week based on the news about Amazon shutting down its online wine sales. Some people (mostly not … Read More
I am exhilarated after two trips to the East Coast over the past 14 days. Week one, I visited NY and D.C. for two amazing … Read More
I had the fortunate opportunity to attend two great events in New York and Washington, D.C. last week. Interestingly enough, they were both centered around … Read More
I’m a small business owner for the first time in my life and I must say, over the past year I’ve learned a lot. I … Read More
Like you, I’m a small business owner and like you, I struggle getting everything done each day. There’s just not enough time! And that’s why … Read More
Working the market. Everyone talks about it but how do you really work a market? Who do you target and how much time should you … Read More
You’re on LibDib. You’ve posted your products. You’ve created a nice-looking page. You’ve figured out a competitive retail price. What’s next? Selling. Ugh you say. … Read More
Every day I talk to around three to four Makers about LibDib. Makers who have products on the platform, some who just signed up and … Read More
Your products are on the LibDib platform. Congrats! You now have wholesale distribution and your products are searchable and presented beautifully to buyers all over the state. However, just because they are there it doesn’t mean the stuff will sell itself….
Many Makers have been asking us here at LibDib about pricing. They want to know how best to price their products and then submit an … Read More
Today, Phase II of Liberation Distribution launched. This is the second phase for reunited brands and retailers. This is the phase where orphaned brands can now find their homes on shelves without having to scale the wall or mire in the that middle area known as the “death strip” That area where you are with a distributor you don’t like or doesn’t sell you as a priority. That is really a slow, painful march towards out of business.
One of the main reasons I left my job at a big company to join LibDib was Cheryl Durzy’s (our CEO) vision. It was perfect to me. From a business model perspective, it was really well thought out. As a technologist, this business model made sense.
If you’ve dealt with distributors your first reaction to this first blog post might be to run like the wind. But I’m here to tell you that you if you are small to mid-sized businesses with alcoholic beverage distribution woes, you might want to hear what I have to say. Because a year ago I was you.