In the business of wine and spirits, it is not enough to purchase a few ads and witness an increase in sales. To ensure your alcoholic beverage company advances over time, you must devise an effective sales strategy or program.

A sales program is a series of actions coordinated to prompt more leads. To benefit from a sales program, your team should tailor the sales cadence and execute each act consistently, and with purpose.

Creating a Sales Program

If you are currently developing a sales program for your alcoholic beverages or liquor store, then take into consideration your market. Who is your target audience and where are they located? Are there stores in a specific area that you want to drive customers to? Are there demographics in an area that fit your target customers’ demographics? Once you find the answers to those questions, you can form an effective program that’ll drive consumers to your placements.

1. Identify Your Markets

Let’s begin with a general body of potential consumers. To know your Market is to have statistics regarding the regions you cover. If you supply Florida distributing then having data on who’s buying what, and how much liquor is purchased, can help your company choose the right liquor products to promote in that area.

Never underestimate your competition as well. If drinkers are purchasing a ton of Costco Florida liquor, then take note and learn why people are attracted to those brands.

If you want to expand your liquor company, whether instore or online, consider exploring different markets. One way to gain that exposure is to partner with a wholesale craft liquor distributor. The partnership can allow you to market your alcoholic beverages into different states, enlarging your consumer pool, and increasing sales.

Markets to explore

Wisconsin: is one of the top ten states with the highest alcohol consumption per capita. An average of 2.94 gallons, this state carries a promising career for your alcoholic beverage line.

Florida: has one of the highest populations within the United States. In 2020, it has 21,992,985 residents.

Florida distributing your wholesale craft liquor will benefit your company greatly. Miami alone can improve sales of your alcoholic beverage line.

New York: alcohol consumption ranges to 2.22 in gallons (8.4 liters) according to World Population Review. It’s easy to see liquor has no problem selling, considering “New York is the city that never sleeps.”

Restaurants and bars are legally allowed to sell liquor until 4 am, and liquor stores until midnight. These hours make it easy for residents to discover your alcoholic beverages when expecting to have a great night out with drinks.

Colorado: alcohol consumption in liters is about 10.64, meaning people are enjoying their liquor. According to Business Insider, residents of Colorado are specifically enjoying Bacardi. It’s a perfect state to successfully sell rum with the help of a well-planned sales program and wholesale craft liquor distributor.

California: has an estimated 39,937,489 residents. A high amount, as such, creates more than enough opportunities to market your alcoholic beverages to locals. Yet, in a state so grand and modern, innovative technology is the most effective form of promoting your liquor.

LibDib is the only licensed distributor with a technology platform that allows licensed three-tier distribution for any licensed Maker, one case at a time. Partnered with both RNDC, the second-largest distributor of premium wine and spirits in the U.S. and Capital-Husting, family-owned alcohol wholesale distributor in Wisconsin, LibDib can expand web-based wine and liquor distribution to multiple states.

Learn how to distribute your alcoholic beverages throughout the United States!

2. Know Your Target Audience

Now that you know more about your Market and how to grow it let’s discuss your potential consumers.

It’s a given that your target audience is of legal age, above 21 years old. Still, there are other substantial factors to acknowledge. Outside of age, are your consumers primarily masculine or feminine? Are they married? What is their occupation or education level?

The data of your demographic can help you determine what kind of promotions you will give, the voice of your branding, and the price of your products. All things that will allow you to create a plan targeting the people who are likely to purchase your product and eliminating those who carry no interest. In the long run, this information can save your company hundreds to thousands of dollars on ineffective marketing.


A sufficient sales program may help you drive in new business if executed correctly. Take into consideration your market and target audience before launching the application. Once you have a great understanding of where and who to market to, you’ll discover how easy it is to achieve your sales goals.