Congrats! You are live! You have spent time making a page full of great content and telling your winery/distillery story. Pictures, video, awards, sell sheets, recipes, pairings, social media links and you’re now getting started with LibDib. Everything is within the platform and ready to go.
Now what? Let’s discuss four relatively easy things to get you started on the path to distribution.
- Set up a trade section on your website. It should include, at the very minimum, the states that you have distribution in and a link to your distributor(s). Link back to LibDib in our states. Here’s a one example from one of our Makers. The easier you make it for an account to find you, the more likely the account is going to order your products.
- Announce your new distribution markets on social media. Be sure to tag @lib_dib or @liberationdistribution. Accounts that are following you will now know your products are available for purchase. LibDib will also repost if we see it or if we are tagged….and we have a number of accounts that follow us and express interest in our new arrivals.
- Invite a few accounts and add a personal note. Make sure to look in the platform under the selling tab to review this functionality. If you don’t have any pre-existing relationships in your new market, do a little online research and see if there are two or three accounts that you think you might be a good fit. Invite them to your page, offer them a taste via the “sample request” button and always follow up! Remember, sales and relationships start with one account, then two….and so forth.
- Consider adding a “Find Us” page on your website (if you don’t already have one). As you start to get accounts, be sure to add them. It can be really easy via Google maps. Here is a great example from one of our Makers.
One more thought. I can’t stress enough the importance of good content on your page. Accounts get to know your brand via what you put out there, and so do we. Keywords and other information provide us data ensuring the right accounts are seeing your products when they log in. We also do product curation in our marketing messages. So the more information we receive on the platform, the easier it is for for us to find you and promote, in addition to your own efforts.
Stay tuned for Part II of “I’m Live on LibDib, What Now?”….selling matches, digital advertising and working the market–both virtually and in person. Oh, and we are getting ready to launch individual brand pages (i.e. your own personal link to a unique brand page, like on LinkedIn or Facebook). Check your email and here too for an announcement when we go live.