A Sad Week: Fires in Wine Country

October 17, 2017

Last week was a hard week. A terrible week really. It’s truly heartbreaking to see the fires unfold in the North Bay. Our thoughts are with everyone affected. And it continues. They are not expecting containment until at least this Friday. Many people have lost their lives. Thousands of people have lost their homes and Read More

LibDib Goes to D.C.: My Foray Into Politics and Other Stuff

September 27, 2017

I am exhilarated after two trips to the East Coast over the past 14 days.  Week one, I visited NY and D.C. for two amazing conferences (see last week’s post about that experience here). Week two, I headed back to D.C. with the honor of being invited by the Wine and Spirits Wholesalers Association to Read More

A Glimpse Into The Future of Women in Our Industry

September 21, 2017

I had the fortunate opportunity to attend two great events in New York and Washington, D.C. last week. Interestingly enough, they were both centered around women in the alcohol industry.Something stood out to me at the annual Florida convention for the Wine & Spirits Wholesalers of America (WSWA) this past year—there was not a lot Read More

Running a Small Business: What I’ve Learned About Priorities

September 13, 2017

I’m a small business owner for the first time in my life and I must say, over the past year I’ve learned a lot. I don’t sleep much (I’m working on that) and I assume that many of our LibDib Makers, restaurants, bars and retailers are in the same boat. I’ve spoken to many of Read More

A Message to Retailers: It’s Time to Get Crafty

September 6, 2017

It seems everyone in the industry is talking about how independent retailers can survive in the age of Amazon. We love Brad Rosen’s article “Did Amazon Just Kill Liquor Retail As We know It?” for that reason. The Amazon acquisition of Whole Foods is scaring a lot of industry people–and rightly so. One of the Read More

Promoting for Makers: It’s Hard To Do Marketing When It’s Your Own Business

August 29, 2017

Like you, I’m a small business owner and like you, I struggle getting everything done each day. There’s just not enough time! And that’s why many small brands aren’t able to market themselves. They simply don’t have the time or budget to go big. So they go home. I’m here to tell you that you Read More

How to Work the Market: A Quick Makers Guide to Selling

August 23, 2017

Working the market. Everyone talks about it but how do you really work a market? Who do you target and how much time should you spend selling? As I mentioned in my last blog post on brokers and selling with any distributor, you have to work the market. It’s part of owning your own brand. Read More

Sales Strategies: Sell it yourself, hire a broker or hire a sales team

August 18, 2017

You’re on LibDib. You’ve posted your products. You’ve created a nice-looking page. You’ve figured out a competitive retail price. What’s next? Selling. Ugh you say. We hear you and that’s why we want to put in our two-cents about selling. Many Makers assume that once you get a distributor, they do all of the market Read More

OND…..Act Now!

August 8, 2017

OND: October, November, December. The three-month period when distributors do not allow new brands, work-withs, price changes, new product introductions, or pretty much anything supplier related. OND is when 40% of the booze in this country is purchased. If you are a distributor sales rep, its heads down and sell, sell, sell. In the old world, Read More

LibDib: Our first 100 days….and counting

July 31, 2017

Wow, it’s been a while since my last blog post! Things have really been crazy in LibDib land (good crazy!) I was in New York twice in June as we officially opened sales there on June 1. While in New York, I met our “on the street” platform ambassador, spoke at a couple of conferences, Read More

Modern Restaurant Management Article

July 18, 2017

From March 2017, Modern Restaurant Management’s article highlights our platform and market friendly business practices: LibDib_ModernRestaurantMgmt_March2017 Read More

Go-Wine’s Article

July 18, 2017

From June 2017, Go Wine’s article highlights our launch and our platform. Read it here: LibDib_GoWine_June2017 Read More

Kane’s Beverage Article: Welcoming Small Brands

July 18, 2017

From March 2017, Kane’s Beverage News Daily talks about how our platform welcomes small brands: LibDib_Kane’sBeverageNewsDaily_March2017 Read More

Fermentation Blog: LibDib Cracks the Code of Modern Three Tier Alcohol Distribution

July 18, 2017

Fermentation’s Blog Post talks about how we’re cracking the code of modern alcohol distribution. Read more here: LibDib_FermentationBlog_March2017 Read More

The Drinks Business Article

July 18, 2017

From the Drinks Business in March 2017, check out what they have to say on us shaking up wine wholesale: LibDib_DrinksBusiness_March2017 Read More

Craft Brewing Business Article: Distribution Disrupter?

July 18, 2017

Craft Brewing Business talks about how we give craft brewers third-tier freedom in their March 2017 Article. Read more: LibDib_CraftBrewingNews_March2017 Read More

Brewbound Article: Silicon Valley Startup Aims to Disrupt Distribution

July 18, 2017

From March 2017 at Brewbound.com, check out their article talking about our platform! LibDib_Brewbound_March2017 Read More

Liberating the Alcohol Distribution System in Booze Business

July 18, 2017

Booze Business Blog wrote a few words in June 2017 about our platform! Read it below: LibDib_BoozeBusiness_June2017 Read More

Our feature article in BIN (Beverage Industry News) Magazine

July 18, 2017

In June 2017 we were featured in BIN’s magazine. Check it out by clicking the link below: LibDib_BINMagazine_June2017 Read More

The Three Tier System Can (And Will) Work for Everyone

June 14, 2017

Every day I talk to around three to four Makers about LibDib. Makers who have products on the platform, some who just signed up and others who are exploring their options. I love telling them my long term vision for LibDib and I always share a couple of stories about how LibDib came to be. Read More

The Little Things About Logistics

May 31, 2017

A lot of LibDib Makers have been asking questions about packaging and shipping. It’s really interesting coming from the wine side of things. Wineries have been shipping Direct to Consumer for a number of years now (thanks to great organizations like Free the Grapes and The Coalition for Free Trade). They know where to get Read More

Feet on the Street and Selling

May 11, 2017

Your products are on the LibDib platform. Congrats! You now have wholesale distribution and your products are searchable and presented beautifully to buyers all over the state. However, just because they are there it doesn’t mean the stuff will sell itself….

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A Little Story….

May 2, 2017

I was thinking this morning about LibDib and why I decided to go on this path of the high-tech start-up, two-sided marketplace, never sleep well again, journey. I was comfortable in my previous job at the family winery. Working hard, but not too crazy. And I enjoyed it. But I was frustrated. Year after year, Read More

What I have to say about Pricing, which is a lot, but bear with me

April 26, 2017

Many Makers have been asking us here at LibDib about pricing. They want to know how best to price their products and then submit an offering to restaurants, bars and retailers. My nearly 20 years of experience has given me a little bit of knowledge about what buyers expect when it comes to pricing in Read More

Margin, Margin, Margin

April 14, 2017

Distribution, done differently. That is our motto. And it resonates true in everything that we do. The LibDib model is different than the traditional wholesaler model in a number of ways. Most importantly, our margin is between 15%-20% vs. 30% (or more) that other distributors make on their resales. Here is a little more detail Read More

The Adult Beverage Version of the Berlin Wall has Fallen

April 5, 2017

Today, Phase II of Liberation Distribution launched. This is the second phase for reunited brands and retailers. This is the phase where orphaned brands can now find their homes on shelves without having to scale the wall or mire in the that middle area known as the “death strip” That area where you are with a distributor you don’t like or doesn’t sell you as a priority. That is really a slow, painful march towards out of business.

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Distribution 101

March 31, 2017

In 1999 I was a young pup and my parents gave me the opportunity to work in sales and marketing at their growing wine company. At the time, I didn’t know much about wine or how distribution worked but I decided: “fake it till you make it Cheryl.”

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Distribution disruptor? Web-based platform wants to give craft brewers third-tier freedom

March 29, 2017

Craft brewers can head there and input their products of choice into the system. After uploading licenses and basic information, the maker defines product selection, calculates the listed wholesale price and defines where to distribute.

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March 28, 2017

For the first time, “any maker of speciality wine, craft spirits and micro brews can easily set up distribution”, the company says. American alcohol distribution has not changed since the three-tier system was introduced in 1933 following the repeal of Prohibition.

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LibDib Launches First Web-Based Three-Tier Alcohol Distribution Platform 

March 28, 2017

Today, a new path to distribution is available to beverage alcohol suppliers with the unveiling of Liberation DistributionTM (LibDibTM), the first alcohol distributor and technology company to offer a three-tier compliant web-based platform. With LibDib, any maker of specialty wine, craft spirits and micro brews can easily set up distribution.

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New Distribution Model for Small Producers Takes Flight

March 24, 2017

With all the consolidation going on among distributors and producers of alcoholic beverages, it’s become increasingly difficult for small producers to get their product on retail shelves and restaurant lists. But that era’s about to come to an end.

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LibDib is Yours as Much as It’s Ours

March 24, 2017

One of the main reasons I left my job at a big company to join LibDib was Cheryl Durzy’s (our CEO) vision. It was perfect to me. From a business model perspective, it was really well thought out. As a technologist, this business model made sense.

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Technology to the Little Guys’ Rescue?

March 23, 2017

Three Californians hope to upend a system for shipping and distributing wine, spirits and beer that has been in place since Prohibition ended, and they plan to do this with the help of technology.

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Startup develops model to connect alcohol manufacturers, sellers

March 23, 2017

Silicon Valley startup Liberation Distribution is offering an online marketplace designed to connect retailers directly with small-batch beer, wine and spirits producers. LibDib founder Cheryl Durzy said the company is the “first to offer a three-tier compliant web-based platform,” although manufacturers are responsible for delivering products themselves or through a third party.

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Silicon Valley Startup Aims to Disrupt Distribution

March 22, 2017

A new Silicon Valley-based alcohol distribution company is hoping to disrupt the three-tier system by offering small-batch beer, wine and spirits producers a more cost-effective route to market and contracts void of strict franchise provisions.

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Now There’s a Distributor Who Welcomes Truly Small Brands

March 22, 2017

Any maker of wine, spirits or beer – regardless of size – can easily set up distribution through Liberation Distribution (LibDib), which is launching today in California and New York.  It’s expected to launch in other states later this year.

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Liberation Distribution (LibDib) Launches the First Web-Based Three-Tier Alcohol Distribution Platform

March 22, 2017

New distributor uses technology to open alcohol distribution to any winery, brewery or distillery, while giving restaurants, bars and retailers access to a larger variety of boutique craft libations

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LibDib Cracks the Code of Modern Three Tier Alcohol Distribution

March 22, 2017

The most shocking thing about the new Liberation Distribution (LibDib) wholesale platform is that the idea to automate distribution of alcohol on a platform that invites everyone onboard apparently escaped the great minds occupying the middle tier.

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New US player looks to shake-up US wine wholesaling

March 22, 2017

A Californian tech-based wholesaler is launching in the US, aiming to democratise access to the US market for smaller producers.

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New Company Breaks Barriers to Distribution for Small Producers

March 22, 2017

Consolidation continues to make distributors bigger and fewer while the number of producers grow with new small producers enter the market. The vast majority of wineries in the US produce less than 5,000 cases, and they’ve been effectively blocked from three-tier distribution because distributor giants won’t take them on, but that’s about to change.

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Hello. Is it me you are looking for?

March 20, 2017

If you’ve dealt with distributors your first reaction to this first blog post might be to run like the wind. But I’m here to tell you that you if you are small to mid-sized businesses with alcoholic beverage distribution woes, you might want to hear what I have to say. Because a year ago I was you.

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New Web-Based Distribution Portal

March 11, 2017

Liberation Distribution, or LibDib, is a three-tier compliant web-based platform designed to link retailers and on-premise accounts with wine, beer and spirits producers.

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