Last week was a hard week. A terrible week really. It’s truly heartbreaking to see the fires unfold in the North Bay. Our thoughts are with everyone affected. And it continues. They are not expecting containment until at least this Friday. Many people have lost their lives. Thousands of people have lost their homes and … Read More
I am exhilarated after two trips to the East Coast over the past 14 days. Week one, I visited NY and D.C. for two amazing conferences (see last week’s post about that experience here). Week two, I headed back to D.C. with the honor of being invited by the Wine and Spirits Wholesalers Association to … Read More
I had the fortunate opportunity to attend two great events in New York and Washington, D.C. last week. Interestingly enough, they were both centered around women in the alcohol industry.Something stood out to me at the annual Florida convention for the Wine & Spirits Wholesalers of America (WSWA) this past year—there was not a lot … Read More
I’m a small business owner for the first time in my life and I must say, over the past year I’ve learned a lot. I don’t sleep much (I’m working on that) and I assume that many of our LibDib Makers, restaurants, bars and retailers are in the same boat. I’ve spoken to many of … Read More
It seems everyone in the industry is talking about how independent retailers can survive in the age of Amazon. We love Brad Rosen’s article “Did Amazon Just Kill Liquor Retail As We know It?” for that reason. The Amazon acquisition of Whole Foods is scaring a lot of industry people–and rightly so. One of the … Read More
Like you, I’m a small business owner and like you, I struggle getting everything done each day. There’s just not enough time! And that’s why many small brands aren’t able to market themselves. They simply don’t have the time or budget to go big. So they go home. I’m here to tell you that you … Read More
Working the market. Everyone talks about it but how do you really work a market? Who do you target and how much time should you spend selling? As I mentioned in my last blog post on brokers and selling with any distributor, you have to work the market. It’s part of owning your own brand. … Read More
You’re on LibDib. You’ve posted your products. You’ve created a nice-looking page. You’ve figured out a competitive retail price. What’s next? Selling. Ugh you say. We hear you and that’s why we want to put in our two-cents about selling. Many Makers assume that once you get a distributor, they do all of the market … Read More
OND: October, November, December. The three-month period when distributors do not allow new brands, work-withs, price changes, new product introductions, or pretty much anything supplier related. OND is when 40% of the booze in this country is purchased. If you are a distributor sales rep, its heads down and sell, sell, sell. In the old world, … Read More
Wow, it’s been a while since my last blog post! Things have really been crazy in LibDib land (good crazy!) I was in New York twice in June as we officially opened sales there on June 1. While in New York, I met our “on the street” platform ambassador, spoke at a couple of conferences, … Read More
From March 2017, Modern Restaurant Management’s article highlights our platform and market friendly business practices: LibDib_ModernRestaurantMgmt_March2017 … Read More
From June 2017, Go Wine’s article highlights our launch and our platform. Read it here: LibDib_GoWine_June2017 … Read More
From March 2017, Kane’s Beverage News Daily talks about how our platform welcomes small brands: LibDib_Kane’sBeverageNewsDaily_March2017 … Read More
Fermentation’s Blog Post talks about how we’re cracking the code of modern alcohol distribution. Read more here: LibDib_FermentationBlog_March2017 … Read More
From the Drinks Business in March 2017, check out what they have to say on us shaking up wine wholesale: LibDib_DrinksBusiness_March2017 … Read More
Craft Brewing Business talks about how we give craft brewers third-tier freedom in their March 2017 Article. Read more: LibDib_CraftBrewingNews_March2017 … Read More
From March 2017 at Brewbound.com, check out their article talking about our platform! LibDib_Brewbound_March2017 … Read More
Booze Business Blog wrote a few words in June 2017 about our platform! Read it below: LibDib_BoozeBusiness_June2017 … Read More
In June 2017 we were featured in BIN’s magazine. Check it out by clicking the link below: LibDib_BINMagazine_June2017 … Read More
Every day I talk to around three to four Makers about LibDib. Makers who have products on the platform, some who just signed up and others who are exploring their options. I love telling them my long term vision for LibDib and I always share a couple of stories about how LibDib came to be. … Read More
A lot of LibDib Makers have been asking questions about packaging and shipping. It’s really interesting coming from the wine side of things. Wineries have been shipping Direct to Consumer for a number of years now (thanks to great organizations like Free the Grapes and The Coalition for Free Trade). They know where to get … Read More
Your products are on the LibDib platform. Congrats! You now have wholesale distribution and your products are searchable and presented beautifully to buyers all over the state. However, just because they are there it doesn’t mean the stuff will sell itself….
I was thinking this morning about LibDib and why I decided to go on this path of the high-tech start-up, two-sided marketplace, never sleep well again, journey. I was comfortable in my previous job at the family winery. Working hard, but not too crazy. And I enjoyed it. But I was frustrated. Year after year, … Read More
Many Makers have been asking us here at LibDib about pricing. They want to know how best to price their products and then submit an offering to restaurants, bars and retailers. My nearly 20 years of experience has given me a little bit of knowledge about what buyers expect when it comes to pricing in … Read More
Distribution, done differently. That is our motto. And it resonates true in everything that we do. The LibDib model is different than the traditional wholesaler model in a number of ways. Most importantly, our margin is between 15%-20% vs. 30% (or more) that other distributors make on their resales. Here is a little more detail … Read More
Today, Phase II of Liberation Distribution launched. This is the second phase for reunited brands and retailers. This is the phase where orphaned brands can now find their homes on shelves without having to scale the wall or mire in the that middle area known as the “death strip” That area where you are with a distributor you don’t like or doesn’t sell you as a priority. That is really a slow, painful march towards out of business.
In 1999 I was a young pup and my parents gave me the opportunity to work in sales and marketing at their growing wine company. At the time, I didn’t know much about wine or how distribution worked but I decided: “fake it till you make it Cheryl.”
Craft brewers can head there and input their products of choice into the system. After uploading licenses and basic information, the maker defines product selection, calculates the listed wholesale price and defines where to distribute.
For the first time, “any maker of speciality wine, craft spirits and micro brews can easily set up distribution”, the company says. American alcohol distribution has not changed since the three-tier system was introduced in 1933 following the repeal of Prohibition.
Today, a new path to distribution is available to beverage alcohol suppliers with the unveiling of Liberation DistributionTM (LibDibTM), the first alcohol distributor and technology company to offer a three-tier compliant web-based platform. With LibDib, any maker of specialty wine, craft spirits and micro brews can easily set up distribution.
With all the consolidation going on among distributors and producers of alcoholic beverages, it’s become increasingly difficult for small producers to get their product on retail shelves and restaurant lists. But that era’s about to come to an end.
One of the main reasons I left my job at a big company to join LibDib was Cheryl Durzy’s (our CEO) vision. It was perfect to me. From a business model perspective, it was really well thought out. As a technologist, this business model made sense.
Three Californians hope to upend a system for shipping and distributing wine, spirits and beer that has been in place since Prohibition ended, and they plan to do this with the help of technology.
Silicon Valley startup Liberation Distribution is offering an online marketplace designed to connect retailers directly with small-batch beer, wine and spirits producers. LibDib founder Cheryl Durzy said the company is the “first to offer a three-tier compliant web-based platform,” although manufacturers are responsible for delivering products themselves or through a third party.
A new Silicon Valley-based alcohol distribution company is hoping to disrupt the three-tier system by offering small-batch beer, wine and spirits producers a more cost-effective route to market and contracts void of strict franchise provisions.
Any maker of wine, spirits or beer – regardless of size – can easily set up distribution through Liberation Distribution (LibDib), which is launching today in California and New York. It’s expected to launch in other states later this year.
New distributor uses technology to open alcohol distribution to any winery, brewery or distillery, while giving restaurants, bars and retailers access to a larger variety of boutique craft libations
A Californian tech-based wholesaler is launching in the US, aiming to democratise access to the US market for smaller producers.
Consolidation continues to make distributors bigger and fewer while the number of producers grow with new small producers enter the market. The vast majority of wineries in the US produce less than 5,000 cases, and they’ve been effectively blocked from three-tier distribution because distributor giants won’t take them on, but that’s about to change.
If you’ve dealt with distributors your first reaction to this first blog post might be to run like the wind. But I’m here to tell you that you if you are small to mid-sized businesses with alcoholic beverage distribution woes, you might want to hear what I have to say. Because a year ago I was you.