SANTA ROSA, Calif. – August 14, 2025 – Kō Hana Hawaiian Agricole Rum is launching “Kō Hana Daiquiri Crush 2025”, a two-month campaign celebrating the deep-rooted connection between their farm team in Hawai’i and the farm workers of Sonoma County.
The Daiquiri Crush initiative, themed “Farmers celebrating Farmers” will kick off with an official Tiki launch party on Wednesday, September 3rd at Lo & Behold featuring a variety of tropical cocktails made with Kō Hana Rum. In a direct commitment to the “Farmers celebrating Farmers” mission, sales from the evening will be donated to Corazon Healdsburg, a local nonprofit dedicated to strengthening the Healdsburg community, including providing support for local ag workers and their families.
Throughout the campaign, the “Harvest Daiquiri” will be featured at beloved local establishments including Lo & Behold, Geyserville Gun Club, Fern Bar, and Catelli’s, where local residents can also “Buy a Daiquiri for a Farmer” and purchase a drink for local ag workers when they get off shift. Community members can also find Kō Hana Kea Rum and ready-to-drink daiquiris at special promotional pricing at key retailers like Bottle Barn and Oliver’s Market.
From September 1 to October 31, Kō Hana Rum will partner with top Sonoma County bars, restaurants, and retailers to feature Kō Hana Daiquiris, the perfect refreshing shift drink for the harvest season. The campaign is a personal love letter from Kō Hana Distillers to Sonoma County.
“It’s a gesture of solidarity from our farms on O’ahu to the vineyards here. We understand the immense effort that goes into harvest, and we want to share a little bit of aloha to help everyone get through the harvest season.” said Justin D’Olier, California Sales Manager for Kō Hana and Sonoma County resident since 2017.
Sonoma County residents and visitors are encouraged to support the campaign by ordering a daiquiri (for themselves or a farmer) at participating locations and sharing their experience on social media tagging @kohanarum using the hashtags #KōHanaDaiquiriCrush, #ICrushGrapes, #ICrushDaiquiris.
About Kō Hana Rum
Founded in 2009, Kō Hana Hawaiian Agricole Rum is based in Kunia in central O’ahu, Hawai’i. The farm to bottle distillery meticulously crafts rum from heirloom sugarcanes that it grows on almost one thousand acres of farmland on O’ahu. Kō Hana cultivates 34 varietals of Hawaiian heirloom sugar cane that are pressed to juice and then distilled to perfection. Kō Hana is the only rum company 100% grown and distilled in the Hawaiian Islands, a distinction that has earned it a reputation as one of the world’s finest.
Distribution
KōHana Rum is distributed by LibDib in California.
For further information please contact:
Justin D’Olier: justin@kohanarum.com
(808) 753-2877
